Personal trainer courses became very popular in recent years and the number of course providers increased rapidly. Unfortunately, a lot of providers got the problem with the quality of services and provide courses which are well below the par.

A basic search like “[provider] reviews” in Google most of the time will reveal some opinions of former students. They are an important part of choosing the right personal trainer course. But can they be trusted?

Services like Trust Pilot, Reviews.com or even Google are great platforms for gathering customer feedback but can be gamed. And some providers will take their chances.

How to read reviews

While you are reading the reviews on any review platform online go scroll through all the reviews company have – don’t focus on the recent ones only. and also filter to the negative ones.

Another trend you may spot is a streak of 5-star reviews shortly after few negative ones. Clear attempt to cover up the bad ones. Of course, a bad review may happen to any business and then positive ones after – but pay attention to the dates. You may notice that business which was getting one review a month suddenly received a streak of positive reviews within a day or two.

Self-hosted testimonials on provider websites?

There is no doubt that a lot of the testimonials you are going to see on personal trainer course provider websites are real. But let’s be honest here – they are likely to be selected good ones!

Are all reviews genuine?

Whilst there is no definite answer to this, by doing your homework you can usually get a pretty good feel.

There are companies which take their business seriously and simply try to improve their service rather than cover up the fact they don’t deliver.

PT courses market is a very competitive one. Providers use different tactics to attract customers. Sometimes they choose shortcuts. As a customer, you need to examine the company you are going to do your qualifications with.

Can you trust fitness celebrity endorsements?

You will see more and more providers using fitness celebrities (ex-athletes, fitness bloggers and models) for endorsements.

Obviously, some of them are being paid. Others receive free qualifications. In each case, their opinion about the provider will be biased. You are being paid so you are obligated to say something nice. Fitness celebrities should however takes some responsibility for a quality of the product they endorse.

However, if you trust the person endorsing the course – this could be a useful endorsement.

OK, what personal trainer course reviews can be trusted then?

For sure you can trust negative reviews. Yes, its possible that sometimes competitors may attack each other with negative reviews but this is rare.

Negative reviews reveal weaknesses of the provider of your choice but they also help you to see how the business responds to them. Are they apologetic? Did they offer a sensible solution? Is their response timely and polite? Is the issue resolved? You see – any genuine business will receive a poor review from time to time. Good businesses do not hide the fact they are not perfect – they learn from poor reviews and improve.

Another review-type you may trust are the ones you find on fitness forums, especially if they come from a long -time members with a proportionally high post count. Some forums have really closed communities who help each other and are open and honest.

Of course, you may rely on word of mouth testimonials. Nothing beats a testimonial from the honest friend who did the course with providers of your choice.  Unfortunately, it is not often possible.